MARKETING & BRANDING

Project One

Stollery Children's Hospital Foundation Integrated Marketing

Project Two

The Authentic Ukrainian

Project Three

Jon Morgan for City Council

Project Four

Rainbow Connect logo design

PROJECT TWO: 
THE AUTHENTIC UKRAINIAN

ROLE

Lead Designer

DESCRIPTION

When approached by Joe Clement (the owner and chef of The Authentic Ukrainian) to develop the brand for his business, Riyaz was excited. The process began with talking about his demographics, target markets, the tone of his business, colours, his vision and mission, what he was hoping to get out of his logo, branding needs such as business cards and letterhead.

 

After Joe provided the his vision for his business’s brand and some examples of his preferred design esthetic, Riyaz got to work developing a concept centred on those discussions. Riyaz took what Joe was looking for and developed something that had the flare of the examples while added his own spin to it. The logo concept was a success, and was implemented for rest of the branding assets such as business cards and letterhead.

YEAR

2021

CLIENT

The Authentic Ukrainian

TECHNICAL SKILLS

  • Adobe Illustrator 

  • Adobe InDesign

  • Adobe Photoshop

  • Social media (Facebook, Twitter, Instagram)

Quote Mark

TESTIMONIAL

When I first started my business, I wanted to handle all my own graphics but while suffering through depression I just couldn't. You took the time to listen to what I imagined for my brand and asked plenty of questions along the way. I really appreciate that you took design tips into consideration and came up with concepts that were not only catching to the eye, but also had a certain level of playful imagery. 

JOE KLEMENT / OWNER & FOUNDER - THE AUTHENTIC UKRAINIAN