All things puzzles
As an Edmonton graphic designer and illustrator, Riyaz decided to use his illustrations for puzzles during the pandemic. With media attention and word of mouth getting around about these puzzles, local stores within Edmonton started to carry his products including these popular puzzles.
Other retail opportunities
Edmonton Fringe Festival
To celebrate the 40th anniversary of the Edmonton International Fringe Festival, Riyaz was one of four local Edmonton artists selected to create a shirt to commemorate the occasion. After meeting with the event organizers and viewing hundreds of photos and videos and asking people's opinions of the festival, Riyaz began to create some concepts that he thought would showcase the overall experience at the Fringe. He wanted the shirt to be fun and allow anyone of all ages to enjoy. He showcased the indoor and outdoor experience that a goer would remember.
One concept that was a very close to be selected was made into a puzzle. This illustration was to highlight each of the 40 years of the Fringe by it being its own book. And each shelf represented the indoor and outdoor elements of the Fringe with certain elements that made the Fringe memorable to those Riyaz surveyed.
Stollery Kids Store
Stollery Children’s Hospital Foundation’s store, Stollery Kids Store, was looking to revamp their branded items. By researching the needs of the customers including hospital staff, by doing a survey, we were able to determine the top 10 items to create and to sell in store. With having to design and/or coordinate the production of more than 35 Stollery-branded items for the store, some items saw an increase of up to 25% in sales. Below are some ads created for the products developed for the store.